CHIVAS REGAL 2023

The Winning Seat 6.0

Creative, Graphic & Animation

 

Visual assets for Chivas Regal 2023's "The Winning Seat 6.0" campaign, for sharing on Instagram, Facebook, and various other social media platforms.

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The design blends elements of immediate and deferred rewards, resonates with core values, and incorporates simple gamification techniques. Neon colors have been employed to enhance visual appeal and ensure prominence within store displays.

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Aligned with the brand's message, "I RISE, WE RISE," I have also created illustrations of four additional Chivas bottles to echo this message and encourage consumers and their friends to participate together in pursuit of rewards. The floating Chivas bottles symbolize the concept of "RISE."