SEVEN DEADLY SINS
It draws inspiration from the Holy Bible, religion, past memories and symbolism, to embellish people with their very own personality. Revolving around the main concept of the Seven Deadly Sins, each product is translated from each sin as a form of symbolism - Pride, Envy, Wrath, Gluttony, Lust, Sloth, Greed. It can be imagined as an invocation system of rituals and memories: human, animal, stellar and beyond. It is a meditation on form, material and processes.
CREATIVE DIRECTIOR: Yuan Kun
VIDEOGRAPHER/PHOTOGRAPHER: Yuan Kun
MODELS: Kendrick Choo